Co.Labs Rebrand

• visual identity
• logo design
• branding
• conceptual

Saskatoon tech startup incubator Co.labs approached me to rethink their visual identity. The four sub-programs ("labs") needed to be brought in line. This presented a unique opportunity to create a robust graphic system.

Two directions were developed. Both are rooted in simple geometry, a vibrant palette, and a typographic logo system uniting the 5 unique workmarks.